A recent poll finds that Christians are concerned that directors of a faith-based film hitting the big screen soon have fundamentally changed the core message of a Bible story.
During 2014, studios are targeting the 46 million Christian consumers who spend $1.75 trillion annually, and Faith Driven Consumer is tracking the commercial viability of Hollywood's effort.
With the impending release in March of the Paramount Pictures film Noah, starring Russell Crowe and directed by Darren Aronofsky, Faith Driven Consumer has questioned members of the film's target audience about whether they are concerned about the controversial deviation from the actual biblical narrative.
During 2014, studios are targeting the 46 million Christian consumers who spend $1.75 trillion annually, and Faith Driven Consumer is tracking the commercial viability of Hollywood's effort.
With the impending release in March of the Paramount Pictures film Noah, starring Russell Crowe and directed by Darren Aronofsky, Faith Driven Consumer has questioned members of the film's target audience about whether they are concerned about the controversial deviation from the actual biblical narrative.
Chris Stone, founder of Faith Driven Consumer and a certified brand strategist, told reporters this study has found that 98 percent of Christian consumers indicate Noah does not satisfy their entertainment desires.
"The story of Noah is God's judgment on man, and if you take away that reality, then the story is just not true to God's intention for it," Stone contends. "The whole beauty of the gospel story is that man is inherently evil ... that God is perfect, and that only through Jesus can we be redeemed."
Stone suggests the Hollywood account of the flood may be the only story about Noah some people ever see. That is why it is critical to get the biblical message right.
"They're looking for something that resonates with them as faith driven consumers, and it seems that Hollywood does not yet understand the true nature of people of observant, devout faith," the organization founder laments.
Faith Driven Consumer has surveyed its supporters online over several days. So far, with more than 5,000 responses, only two percent are "satisfied with a biblically themed movie -- designed to appeal to you -- which replaces the Bible's core message with one created by Hollywood."
The survey's current margin of error is 1.38 percent.
With a $125 million budget, Noah opens in theatres March 28.
"The story of Noah is God's judgment on man, and if you take away that reality, then the story is just not true to God's intention for it," Stone contends. "The whole beauty of the gospel story is that man is inherently evil ... that God is perfect, and that only through Jesus can we be redeemed."
Stone suggests the Hollywood account of the flood may be the only story about Noah some people ever see. That is why it is critical to get the biblical message right.
"They're looking for something that resonates with them as faith driven consumers, and it seems that Hollywood does not yet understand the true nature of people of observant, devout faith," the organization founder laments.
Faith Driven Consumer has surveyed its supporters online over several days. So far, with more than 5,000 responses, only two percent are "satisfied with a biblically themed movie -- designed to appeal to you -- which replaces the Bible's core message with one created by Hollywood."
The survey's current margin of error is 1.38 percent.
With a $125 million budget, Noah opens in theatres March 28.
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