Faith Driven Consumer™ -- the group behind the recent IStandWithPhil.com movement that played a large role in Phil Robertson's return to Duck Dynasty, is tracking the commercial viability of major Hollywood films courting faith audiences. In 2014, the Year of the Bible Movie, studios are targeting 46 million Faith Driven Consumers who spend $1.75 trillion annually. While recent films such as SON OF GOD and GOD'S NOT DEAD are exceeding expectations at the US box office, the organization finds that NOAH has underperformed its opening weekend relative to its potential with a faith-based audience.
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