- "10 years ago, THE PASSION OF THE CHRIST, an independent, Biblically-themed film with a $30 million dollar production budget, raked in nearly $84 million in gross earnings, in 2004 dollars, during its opening weekend. That film, which grossed nearly $612 million worldwide, garnered the enthusiastic and passionate support of Faith Driven Consumers. THE PASSION OF THE CHRIST blended high production values with a strong adherence to the core Biblical message and narrative. The largest grossing independent film of all time, THE PASSION OF THE CHRIST afforded Hollywood an historic 'ah-ha' moment as industry experts recognized the power of the Faith Driven Consumer audience, an audience hungry for high-quality entertainment choices that resonate with their deeply held, Biblically-based worldview and values," said Chris Stone, a Certified Brand Strategist and Founder of Faith Driven Consumer.
"By contrast NOAH, a film with a $125 million production budget and the promotional backing of one of the world's leading studios, grossed only anestimated $44 million, in 2014 dollars, at the box office during its opening weekend. This film, which deviates far enough from the Biblical message and narrative as to render the original story largely unrecognizable, has clearly failed to garner the broad support of Faith Driven Consumers. Paramount is free to make whatever kind of film it wants to make, but the company's leadership would be well-advised to consider the tens of millions of dollars they have already left and the hundreds of millions they will potentially be leaving on the table.
"What kind of records could NOAH have shattered if the film's tone and story had resonated with faith-based audiences as they did with THE PASSION? Paramount will never know.
"We are confident that the next blockbuster that targets Faith Driven Consumers -- and aligns closely with expectations of this core audience -- will realize unparalleled success. THE PASSION remains a strong favorite in faith communities across the nation today. Will the same be said of NOAH?"
The organization's Faith-friendly Film Reviews, which use five specific criteria to measure the faith compatibility of entertainment products, rated the Paramount filmNOAH a faith-friendly 2 out of 5 stars.