Nicole Clark, director of "Cover Girl Culture," tells OneNewsNow the lingerie maker should be ashamed for choosing teen star Justin Bieber as a featured performer in its annual Victoria's Secret Fashion Show.
Clark, who has teamed with the Parents Television Council's "4 Every Girl" campaign to call out Victoria's Secret, says it is disturbing to see Victoria's Secret target an increasingly younger demographic.
Clark "If they are going for a young audience, if they were going to take it to an extreme level -- which I think they've already done with Justin Bieber -- what's next?" she asks. "What are they going to do next? Are they going to ask Raffi to sing to get four year olds to tune into the show? That's just how sick the thinking is."
Clark said it is bad enough that a lingerie brand is trying to appeal to teenagers, but the real problem lies in the message the media pushes that sexuality is all girls have to offer.
"We really do have to take an active role in educating our children about what makes someone valuable," she adds.
"But most media, because there is plenty of media out there that is beneficial and is being responsible, but there is a lot of media -- Victoria's Secret and obviously people who are at CBS -- that are making these choices without considering the cost to our children and our youth, because 'sex sells' doesn't get to be the motto when children are involved."
The television special attracted 9.3 million viewers and gained a 3.5 rating in the coveted 18-49 demographic, down 24 percent from the previous year.