During 2014, studios are targeting the 46 million Christian consumers who spend $1.75 trillion annually, and Faith Driven Consumer is tracking the commercial viability of Hollywood's effort.
With the impending release in March of the Paramount Pictures film Noah, starring Russell Crowe and directed by Darren Aronofsky, Faith Driven Consumer has questioned members of the film's target audience about whether they are concerned about the controversial deviation from the actual biblical narrative.