"We pray that by year-end 2020, every person in America would be authentically loved by at least one Christian," says Paul Cedar, chairman of the Mission America Coalition (MAC).
"I'm amazed at how many leaders have caught the vision for prayer-care-share," he said, "and have expressed their desire to be involved in LOVE2020."
He describes Love2020 as a grass-roots movement of Christians adopting a "prayer-care-share lifestyle."
This lifestyle involves praying for those who do not know Jesus, to show them love in tangible ways through acts of kindness and meeting needs, and to share the gospel with them. Sharing the gospel can be as simple as inviting someone into a context to hear the message of Jesus - to attend an event or watch a movie or read a book in which the gospel is shared.
"The Holy Spirit works in a heart that has been prayed for, cared for, and shared with," said Susan Brill, MAC's director of communications.
Cedar points out, "If only 10% of professing Christians in the U.S. would adopt and put in practice the simple, yet powerful, prayer-care-share lifestyle, this vision and mission could be fulfilled."
"We are not asking you to become involved in another short-term program," Cedar emphasized. "We believe it is time for us to change our long-term lifestyles by becoming praying, caring, and sharing followers of Jesus."
MAC has created a new website to support the initiative, Love2020.org, which launches Nov. 15.
The initiative is unprecedented for the Coalition, whose 500 partners and members come from 85 denominations, every size of ministry and church, and many individuals.
"This movement will not belong to us or any other single ministry," Cedar clarifies. "But we will serve it and will help facilitate the hundreds of specific outreaches that will be part of the movement."